Purpose-led branding that
tells your story with clarity.
builds recognition and trust.
connects with your ideal client.
makes your business unforgettable.
stands out in the Northern Territory.
Your brand is more than just a logo or colour palette - it’s the entire experience people have when they meet your business.
At By Ash, I specialise in crafting visual identities and brand strategies for clients in Darwin, Palmerston and across the Northern Territory.
From not-for-profits, government organisations and local businesses I create brands that reflect your purpose, resonate with your audience and help you stand out in a crowded market.
Looking for a Darwin brand designer?
Let’s Connect!
What I Can Do For You and Your Brand
Branding &
Logo Design
We’ll work together to give your business a purpose‑led visual identity. This includes a functional logo suite, typography systems, colour palettes and brand patterns - every element designed with meaning, not just style.
Brand Strategy & Guidelines
A strong brand isn’t just how you look - it’s how you show up. We’ll uncover your values, your story, your ideal client and then translate that into a brand voice, visual language and guidelines you can use consistently.
Touchpoint &
Collateral Design
Your brand lives everywhere. From business cards, signage, social media templates to printed collateral and digital assets - we’ll make sure every touchpoint portrays your brand clearly and professionally.
The Brand Development Process!
Collaborative, purpose-led and built to last. Whether you’re starting fresh or rebranding, my process is designed to uncover what makes your brand unique - and then bring it to life visually and strategically.
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We begin with a deep dive into your business. We’ll chat about your values, audience, goals, and what makes you different. This lays the groundwork for meaningful design rooted in strategy.
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Next, I develop two visual direction styles based on our discovery session - moodboards, style ideas and initial thinking to ensure we're aligned before design begins. You’ll choose one visual direction that I will build out in step three.
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Now we bring your brand to life. I create a full logo suite (primary, secondary, submark), plus your colour palette, typography system, patterns and visual elements that reflect your personality and purpose.
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You’ll receive a custom brand style guide to keep your identity consistent. It outlines how to use your logo, fonts, colours and imagery.
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Need your new brand across social media, business cards, signage or digital materials? I’ll design cohesive branded assets to match - so you look the part everywhere you show up.
Ready to Work Together?
Whether you need a full rebrand, a new website or just some polished visuals to level up your business, I’m here to help.
Trusted by Leading Organisations Across the Northern Territory
Trusted by Leading Organisations Across the Northern Territory
